Brands and Ad Agencies have always sought new types of media to gain additional exposure and attention for their products or services. One relatively new type of media that has taken off over the last twelve months is the use of Natural Media. The term natural media encompasses a wide array of products that use a natural material or approach to create a media tool and there are even Specialist suppliers offering a full range of these new services.

Some Types of Natural Media Products:

Grass and Field Advertising

Once an optimum site has been sourced (it could be a farmers field overlooking a motorway, an area of grass next to an airport runway or a sports field at a public event), there are a number of different methods for creating giant adverts. Whether it’s mown, raked, painted or chalked, the use of large field adverts is both cost effective and highly effective at grabbing people’s attention for your clients brand

Beach Advertising

Using rakes to create huge giant adverts in the sand, replication of client’s products made out of driftwood or creating incredible lifelike sand sculptures. Beach Art to create Advertising is a great photo opportunity.

Chalk Advertising

Using a specially created chalk substance, Chalk Advertising can be used on any private property to capture consumers interest. The chalk is sprayed through a stencil onto the pavement and is not only environmentally friendly and easy to remove it can resist traffic, weather and footfall and stay fresh looking for up to three months. This media has been particularly effective and popular with the large supermarkets and retailers.

3d Street Art Advertising

Again using nothing but chalk or natural paints, 3d street artists create some incredible pictures that are used to entertain and inform consumers about brands in public spaces. Incredibly effective for PR and online viral campaigns as well as experiential marketing events. Street Advertising Services have some really interesting case studies that demonstrate how effective this media is for creating Media and press exposure for brands.

Clean Advertising

Take a dirty pavement, place a stencilled advert on top and clean over it. The result? Clean, bold and sharp contrasts that create Clean Advertising. Used by hundreds of companies across the UK to create targeted, urban and ‘street’ Advertising.

In addition to these highlighted products, there are other types of media available from Moss used to create graffiti to symbols made with soap and water. Natural media is a fun and fresh way of attracting positive attention for your clients brands that not only reflects an environmentally positive message but also entertains and informs consumers.